14th September saw the inauguration of Juliet Victor, the latest addition to the Mád winery scene. The fairly original company name is actually the founder's initials as used in the phonetic aviation alphabet. József Váradi, owner of budget airline WizzAir, started buying vineyards in the Mád area a few years ago and their first two vintages, 2016 and 2017, are going on sale later this October, hence the timing of the launch event. Following a series of addresses by the owner, as well as winemaker Árpád Sajgó, vineyard manager Zsolt Vincze and 'brand consultant' sommelier Mátyás Szik, the invitees, including many local winemakers, were treated to a tasting of two dry Furmint varietals and a sweet Szamordoni along with matching dishes, prepared by award-winning chef Tamás Széll.
With a current staff of 12, Juliet Victor has 18 hectares in production and another 7 to be planted in the coming years in Mád's historical Betsek, Bomboly, Holdvölgy, Király, Szent Tamás, Úrágya and Veres vineyard sites. They continue buying land and aim to expand to around 40 to 50 hectares, targeting an annual production 60,000 to 100,000 bottles of both dry and sweet wines. József Váradi has admittedly sought advice from the Szepsy family, which is not only apparent in the winery's overall philosophy, but also in the style of their wines which is more than reminiscent of that of Szepsy's current Szamorodnis and of his dry Furmints from a few years back.